The in-store advertising and merchandising concepts used by supermarkets and convenience stores are designed to
A) capture a fast-moving target market
B) stimulate impulse purchases
C) fit on modular display racks
D) compete with big-box stores
E) appeal to specific demographics

Question

Quizplus · Accepted Answer

In-store advertising and merchandising concepts are primarily aimed at stimulating impulse purchases from customers. Supermarkets and convenience stores design their displays to grab customers' attention and encourage them to make additional unplanned purchases.

The In-Store Advertising and Merchandising Concepts Used by Supermarkets and Convenience