Out-of-home advertising is often seen as a complementary medium.

Name: Out-of-home advertising is often seen as a complementary medium.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Out-of-home advertising, such as billboards or transit ads, is often used as a complementary medium to other advertising channels such as TV, radio or digital advertising. It can help increase reach, frequency and brand exposure by targeting consumers in different environments or during their daily commute.

Out-Of-Home Advertising Is Often Seen as a Complementary Medium