In the type of radio ad called a "personality announcement," the advertiser gives up control of
A) when the ad is played
B) which product benefits are included in the ad
C) how often the ad is played
D) the commercial delivery
E) the advertising budget

Question

Quizplus · Accepted Answer

In a personality announcement, the personality or radio host delivers the advertisement, which means the advertiser gives up control of the commercial delivery.

In the Type of Radio Ad Called a "Personality Announcement