One element of a successful telemarketing is to
A) read the script verbatim
B) focus on new customers
C) establish rapport and gain attention quickly
D) use long sentences
E) treat all customers identically

Question

Quizplus · Accepted Answer

Establishing rapport and gaining the customer's attention quickly is crucial in telemarketing. This allows the customer to feel valued and engaged in the conversation, increasing the likelihood of a successful outcome. Reading a script verbatim and using long sentences can sound monotonous and unengaging, while treating all customers identically could make them feel like just another number on a list. Focusing only on new customers may overlook potential opportunities with existing ones.

One Element of a Successful Telemarketing Is to