If a commercial message reaches 20% of target households in a market and the commercial is scheduled five times per week, how many GRPs does it achieve?
A) 20 GRPs
B) 75 GRPs
C) 25 GRPs
D) 100 GRPs
E) 4 GRPs

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) are calculated by multiplying the reach percentage by the frequency. Here, 20% reach multiplied by 5 times frequency equals 100 GRPs.

If a Commercial Message Reaches 20% of Target Households in a Market