Ratings are estimated based on data collected by
A) telephone surveys
B) people meters and panels
C) cable boxes
D) satellites
E) telephone surveys and cable meters

Question

Quizplus · Accepted Answer

People meters and panels are the best ways to collect data for ratings estimation. These methods involve the use of specialized devices that monitor the viewing habits of a sample population. This data is then used to estimate the ratings for a larger population. Telephone surveys and cable boxes can also be used, but they are not as effective or accurate as people meters and panels. Satellites are not typically used for ratings estimation.

Ratings Are Estimated Based on Data Collected by