Which of the following is the best example of innovation positioning?
A) "More people go with Visa"
B) Aleve gives "12 hours" of pain relief
C) "Always Coca-Cola"
D) the "Pepsi challenge"
E) "the world's first four-blade system"
Correct Answer:
Verified
Q38: When organizations target their markets psychographically,
A) advertising
Q39: Among the elements contributing to role and
Q40: Research indicates high-end products, such as those
Q41: When advertisers create market segments based on
Q42: If a positioning strategy is working, a
Q44: Market positioning is a strategy based on
A)
Q45: Psychographic information on a brand's target market
Q46: Positioning statements should
A) guide the development of
Q47: Repositioning is defined as changing the place
A)
Q48: A laundry detergent commercial that compares one
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