Generation Y and Z are characterized by
A) their low attention level to corporate advertising
B) their low levels of consumer spending
C) their tech-savvy use of interactive, social, and mobile communications
D) high levels of affluence

Question

Quizplus · Accepted Answer

Generation Y and Z are known for their strong familiarity and reliance on interactive, social, and mobile communications technology. This has shaped their behavior and expectations in areas such as marketing, socialization, and information gathering. While there is no universal agreement on the precise age ranges or characteristics of these generations, tech-savviness is widely recognized as a defining trait. Options A, B, and D are not considered accurate or relevant characteristics of these generations.

Generation Y and Z Are Characterized by