Share of advertising refers to
A) the number of loyal customers within a market segment
B) the competitor's overall media budget
C) the amount a brand invests in advertising as a percentage of the total category investment
D) the portion of the overall marketing budget devoted to advertising
E) the portion of the advertising budget placed in television

Question

Quizplus · Accepted Answer

Share of advertising refers to the amount a brand invests in advertising as a percentage of the total category investment. This metric helps a brand understand their market position and the effectiveness of their advertising strategy. It is not related to the number of loyal customers, competitor's overall media budget, overall marketing budget, or portion of advertising budget placed in television.

Share of Advertising Refers to