A rifle strategy is a matching strategy used in situations where
A) the target market can be precisely defined by some common characteristic
B) budgets are extremely tight
C) commercial time can be purchased on all available stations at a fixed time
D) the nature of the message has determined media selection
E) there is great urgency in the call to action

Question

Quizplus · Accepted Answer

A rifle strategy is best used when the target market can be precisely defined by some common characteristic, such as geographic location, demographics, or behavior. This allows for more targeted and efficient advertising, as opposed to a shotgun approach which is more broad and untargeted.

A Rifle Strategy Is a Matching Strategy Used in Situations