
The nature of the word "shotgun" suggests that the target market for which the shotgun strategy is best suited is more
A) local
B) provincial
C) specific
D) general
E) regional
Correct Answer:
Verified
Q6: The media model "recency" suggests that
A) reach
Q7: Frequency refers to
A) the type of TV
Q8: When it comes to reach versus frequency,
Q9: If a message reaches 70 per cent
Q10: The direction a media plan takes is
Q12: The client provides the agency's media personnel
Q13: The total, unduplicated audience potentially exposed one
Q14: In the case of a "profile-matching strategy",
Q15: In advertising, "continuity" is
A) the length of
Q16: The section of the media brief which
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