Public Relations involves
A) a variety of activities that an organization undertakes to influence the attitudes, opinions, and behavior of interest groups towards an organization
B) direct response campaigns targeting a broad spectrum of customers
C) ongoing communication with customers that demonstrate high loyalty
D) acquisition of new customers through advocacy advertising

Question

Quizplus · Accepted Answer

Public Relations involve a range of activities aimed at influencing the attitudes, opinions, and behavior of interest groups toward an organization. It includes strategies like media relations, stakeholder engagement, crisis management, and social responsibility initiatives to build and maintain a positive image of the company among stakeholders. Option B, C, and D are not correct as they do not accurately describe the scope and purpose of Public Relations.

Public Relations Involves