A group of social network users who share an attachment to a specific product is called a(n) ________.
A) avatar
B) virtual world
C) brand community
D) groundswell
E) microblog

Question

Quizplus · Accepted Answer

A brand community is a group of social network users who share an attachment to a specific product or brand. They engage with the brand and with each other, sharing information, experiences, and opinions related to the brand. The term "avatar" refers to a digital representation of oneself, while "virtual world" refers to a computer-simulated environment where users can interact with each other and with digital objects. "Groundswell" refers to a social trend where people use social media and other online channels to connect, collaborate, and share information, while "microblog" refers to a social media platform that allows users to post short messages or updates.

A Group of Social Network Users Who Share an Attachment