The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market, often by using simple, repetitive advertising in a variety of media.
A) awareness
B) knowledge
C) demand
D) desire
E) purchase

Question

Quizplus · Accepted Answer

The awareness step is the first step in the hierarchy of effects and involves creating awareness among the target market about the existence of a new brand. This is often done by using simple, repetitive advertising in a variety of media to catch the attention of the target audience. Once consumers are aware of the brand, they can move on to other steps in the hierarchy such as knowledge, desire, and purchase.

The ________ Step in the Hierarchy of Effects Calls for Marketers