Another name for multilevel marketing is ________.
A) integrated marketing
B) network marketing
C) the pyramid system
D) the party plan system
E) experiential marketing

Question

Quizplus · Accepted Answer

Multilevel marketing is often referred to as network marketing because it involves building up a network of distributors who are compensated for their sales and the sales of those they recruit into the network. While it is also sometimes called the pyramid system, this term has a negative connotation due to illegal pyramid schemes that promise high returns for little investment and do not involve the sale of products or services. Integrated marketing and experiential marketing are different forms of marketing, and the party plan system is a specific type of multilevel marketing where distributors host parties to sell products.

Another Name for Multilevel Marketing Is ________