Using the strategy of ________, retailers convert shopping into an interactive activity for customers in bricks and mortar locations.
A) destination retailing
B) beaconing
C) sweethearting
D) experiential merchandising
E) customer profiling

Question

Quizplus · Accepted Answer

Experiential merchandising involves creating engaging and interactive experiences for customers in physical retail locations to enhance their shopping experience.

Using the Strategy of ________, Retailers Convert Shopping into an Interactive