A corporate VMS has the advantage of controlling the entire distribution chain under ________.
A) franchise licenses
B) single ownership
C) mass distribution
D) a limited number of intermediaries
E) contractual agreements

Question

Quizplus · Accepted Answer

A corporate VMS (Vertical Marketing System) is characterized by a single ownership that controls the entire distribution chain, from production to distribution to retail. This allows for greater coordination and efficiency in the distribution process, as there are no conflicts or competing interests among intermediaries or franchisees. Therefore, the correct answer is B, single ownership.

A Corporate VMS Has the Advantage of Controlling the Entire