Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.
A) distributing
B) facilitating
C) risk-taking
D) marketing
E) wholesaling

Question

Quizplus · Accepted Answer

Facilitating functions provided by channel intermediaries include activities such as financing, market research, information sharing, and logistics coordination. These functions help to make the purchase process easier for both customers and manufacturers.

Functions Provided by Channel Intermediaries That Make the Purchase Process