Using ________, marketers charge different prices to different customers in order to manage capacity and maximize revenue.
A) yield management pricing
B) keystoning
C) high/low pricing
D) promo pricing
E) trial pricing

Question

Quizplus · Accepted Answer

Yield management pricing is a pricing strategy used to maximize revenue by charging different prices to different customers based on their willingness to pay, demand levels, and market conditions. It is commonly used in industries with perishable inventory such as airlines, hotels, and rental cars where the goal is to fill as many seats or rooms as possible without sacrificing profit.

Using ________, Marketers Charge Different Prices to Different Customers in Order