Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?
A) undifferentiated targeting
B) custom marketing
C) differentiated targeting
D) concentrated targeting
E) mass customization

Question

Quizplus · Accepted Answer

Favorite Memories' market targeting strategy is concentrated targeting, as they are focusing on a specific niche of women over 50 who are special occasion gift shoppers that are not being served by major competitors.

Favorite Memories Is a Small Company That Specializes in Serving