Which statement is NOT true about the Hispanic American segment?
A) The Hispanic American segment is becoming a less important segment to marketers.
B) The Hispanic American segment is growing rapidly.
C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin.
D) Hispanic Americans are a relatively young segment.
E) Hispanic American households are larger on average than other U.S. households.

Question

Quizplus · Accepted Answer

The statement that the Hispanic American segment is becoming a less important segment to marketers is not true. In fact, the opposite is true as the Hispanic American segment is growing rapidly and is projected to continue growing in the future. Marketers are aware of the significant purchasing power of this segment and are actively targeting them. The other statements in the list are true about the Hispanic American segment.

Which Statement Is NOT True About the Hispanic American Segment