Using a(n) ________ approach, a company uses a single strategy to reach all customers.
A) open-source
B) crowdsourcing
C) mass market
D) social networking
E) societal marketing

Question

Quizplus · Accepted Answer

A mass market approach is when a company targets a large and diverse group of customers with a single marketing strategy. This is in contrast to niche marketing, where a company targets a smaller and more specific group of customers. The mass market approach is often used when a company's product or service has broad appeal and can be marketed to a wide range of customers.

Using A(n) ________ Approach, a Company Uses a Single Strategy