A data mart forms the base of a closed-loop marketing system that enables Harrah's to define the objectives of its marketing campaigns, to execute and monitor those campaigns, and to learn what types of campaigns provide the highest return for particular types of customers.

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The Answer of A data mart forms the base of a closed-loop marketing system that enables Harrah's to define the objectives of its marketing campaigns, to execute and monitor those campaigns, and to learn what types of campaigns provide the highest return for particular types of customers.

A Data Mart Forms the Base of a Closed-Loop Marketing