Which BI analytic application provides the following business value: Personalize customer relationships for higher satisfaction and retention?
A) customer segmentation
B) fraud detection
C) customer attrition
D) channel optimization

Question

Quizplus · Accepted Answer

Customer segmentation allows companies to personalize their relationships with customers by grouping them based on common characteristics and behaviors. This can lead to targeted marketing and communication efforts, which can result in higher customer satisfaction and retention.

Which BI Analytic Application Provides the Following Business Value: Personalize