When a problematic content causes an organization to do something positive as a result, it is best for the organization to ignore the issue without responding to the content.

Question

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If an organization ignores problematic content and does not respond, it can appear insensitive or apathetic to its audience, which can have a negative impact on its brand reputation. It is better for the organization to address the issue and take corrective action to show that it is responsible and cares about its customers or stakeholders. Turning a negative situation into a positive one can also show that the organization is proactive and focused on improving its operations.

When a Problematic Content Causes an Organization to Do Something