Perhaps the most dramatic new market segmentation strategy is the
A) targeting of regional tastes.
B) focusing on universal product.
C) preference of international over domestic sales.
D) treatment of industrial markets.
E) none of the above

Question

Quizplus · Accepted Answer

Targeting regional tastes is a dramatic new market segmentation strategy because it involves tailoring products and marketing to specific geographic regions with unique preferences and needs. This strategy recognizes that consumer tastes and preferences can vary by region, and allows companies to better serve specific markets with targeted products and advertising campaigns. Other strategies listed, such as focusing on universal products and treating industrial markets, are not necessarily new or dramatic segmentation strategies.

Perhaps the Most Dramatic New Market Segmentation Strategy Is the