Which of the following variables are NOT directly affected by market segmentation?
A) Product
B) Place
C) Process
D) Promotion
E) Price

Question

Quizplus · Accepted Answer

Market segmentation primarily involves understanding and dividing the target market based on specific characteristics such as demographics, psychographics, and behaviors. The variables affected by market segmentation are those that directly impact the marketing mix, also known as the 4 P's of marketing: product, place, promotion, and price. Process is a separate aspect of marketing that involves the processes and procedures involved in delivering a product or service to the customer and is not directly affected by market segmentation.

Which of the Following Variables Are NOT Directly Affected by Market