In the BCG Matrix, which strategy would be most appropriate for a division classified as a Dog?
A) Market penetration
B) Market development
C) Product development
D) Retrenchment
E) Forward integration

Question

Quizplus · Accepted Answer

A division classified as a Dog has low market share and operates in a slow-growth market, thus generating low profits. The best strategy for such a division is retrenchment, which involves reducing the division's resources and possibly divesting it from the business altogether. This strategy can help the company free up resources to invest in other more profitable areas of the business.

In the BCG Matrix, Which Strategy Would Be Most Appropriate