In the BCG Matrix, how would a division with a low relative market share position in a high growth industry be described?
A) Question Mark
B) Cash Cow
C) Star
D) Stuck-in-the-middle
E) Dog

Question

Quizplus · Accepted Answer

A division with a low relative market share position in a high growth industry would be described as a Question Mark in the BCG Matrix. This means that the division has low market share but is operating in a high-growth market, which presents opportunities for growth but also carries high risk. As such, the division requires significant investment to potentially turn it into a future Star or Cash Cow.

In the BCG Matrix, How Would a Division with a Low