Citronel's CEO thinks that a market segment already exists worldwide that will be receptive to Citronel's product line. Which of the following, if True, would strengthen the CEO's position?
A) People in different parts of the world tend to embrace their own clothing fashions.
B) Consumers in different parts of the world have varied spending power.
C) Clothing fashions that originate in France tend to appeal to different places in the world.
D) Citronel has accumulated extensive market data on French consumers.
E) Citronel has been in business for only a few years.

Question

Quizplus · Accepted Answer

C) If French fashions appeal to consumers in different parts of the world, then Citronel likely has a ready-made global market segment that it could target. On the other hand, if clothing fashions are generally specific to a culture (Choice A), it's unlikely that Citronel could sell to a global market segment. Choice B: We don't know how price-related factors such as spending power would affect Citronel's efforts to appeal to consumers in various parts of the world. Choice D tells us only that Citronel has information about the French consumer market, and not about consumers worldwide. Choice E might weaken the case that there is already a global market segment worldwide for Citronel's products, since it would mean that the company is not as likely to be known outside of France.

Citronel's CEO Thinks That a Market Segment Already Exists Worldwide