Studies on consumer behavior have found that most people value fairness enough that they will refuse to participate in transactions they consider unfair, even if they are worse off as a result.How does this affect a firm's decision to raise prices in the event of a temporary increase in demand?

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The Answer of Studies on consumer behavior have found that most people value fairness enough that they will refuse to participate in transactions they consider unfair, even if they are worse off as a result.How does this affect a firm's decision to raise prices in the event of a temporary increase in demand?

Studies on Consumer Behavior Have Found That Most People Value