The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.
A)big data analysis
B)shopper marketing
C)market-basket analysis
D)shopper analytics

Question

​The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.
A)big data analysis
B)​shopper marketing
C)​market-basket analysis
D)shopper analytics

Quizplus · Accepted Answer

Market-basket analysis is the technique used to sift through data collected by point-of-purchase scanning equipment. This analysis identifies products that are frequently purchased together, helping retailers understand buying patterns and optimize product placement. Big data analysis and shopper analytics are broader terms that may encompass market-basket analysis, but do not specifically refer to this technique. Shopper marketing is a separate field that focuses on creating targeted marketing campaigns to appeal to specific types of shoppers.

​The Technique Used to Sift Through Data Collected by Point-Of-Purchase

The Technique Used to Sift Through Data Collected by Point-Of-Purchase