A similarity between the customer relationship management process and supplier relationship management process is that both:
A)provide structural support for developing and maintaining relationships with their respective supply chain partners.
B)ensure that relationally integrated supply chains operate in an environment that has no set rules or procedures.
C)fail to directly impact a firm's profitability and its ability to commercialize new offerings.
D)eliminate the manufacturing flow management process within companies by removing unnecessary steps in the supply chain.

Question

Quizplus · Accepted Answer

Both the customer relationship management process and supplier relationship management process provide support and structure for developing and maintaining relationships with their respective partners in the supply chain. Both processes focus on building strong relationships with partners to ensure a smooth operation of the supply chain and enhance business profitability. Therefore, A is the correct answer.

B is incorrect because both processes operate in an environment that has set rules and procedures to ensure smooth supply chain operations. 
C is incorrect because both processes have a direct impact on a firm's profitability and its ability to commercialize new offerings by building and maintaining strong relationships with customers and suppliers. 
D is incorrect because both processes are focused on managing and improving manufacturing flow management within companies rather than eliminating it.

A Similarity Between the Customer Relationship Management Process and Supplier