Which of the following is true of an unsought product?
A)Marketers of unsought products often use selective,status-conscious advertising to maintain the product's exclusive image.
B)Consumers buy unsought products regularly,usually without much planning.
C)New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
D)Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Question

Quizplus · Accepted Answer

Unsought products are products that consumers are not actively seeking out or thinking about purchasing, such as life insurance or funeral services. These products often require more extensive marketing efforts to increase consumer awareness and interest. As such, new products can be initially categorized as unsought products until they gain more recognition through advertising and distribution efforts. Choices A, B, and D do not accurately describe characteristics of unsought products.

Which of the Following Is True of an Unsought Product