Wine Tasters Inc.is a magazine that targets people who appreciate wine and good food.Its major customer base include people who enjoy wine-tasting events and visit different restaurants.Given this information,Wine Tasters most likely relies on which of the following variables to identify its target market?
A)Usage-rate segmentation
B)Demographic segmentation
C)Psychographic segmentation
D)Benefit segmentation

Question

Quizplus · Accepted Answer

Wine Tasters Inc. targets people who appreciate wine and good food, which are both indicators of a person's lifestyle and personality. Psychographic segmentation is a marketing strategy that divides a market into different consumer groups based on social class, lifestyle, or personality characteristics. Therefore, Wine Tasters Inc. most likely relies on psychographic segmentation to identify its target market.