A company is most likely doomed to failure in a foreign country if it _____.
A)does not understand the country's culture
B)does not emphasize its home country's language over that of the country
C)varies its marketing mix based on the country's economic growth
D)pays attention to the country's demographics

Question

​A company is most likely doomed to failure in a foreign country if it _____.
A)does not understand the country's culture
B)​does not emphasize its home country's language over that of the country
C)​varies its marketing mix based on the country's economic growth
D)pays attention to the country's demographics

Quizplus · Accepted Answer

Understanding a country's culture is crucial for success in foreign markets. Ignorance of cultural norms can lead to offending local people, which will negatively impact business relationships and lead to failure.

​A Company Is Most Likely Doomed to Failure in a Foreign

A Company Is Most Likely Doomed to Failure in a Foreign