Which of the following is true of individuals belonging to the baby boom generation?
A)They have the least spending power than any other cohort.
B)They spend more on food than any other generational demographic.
C)They are the first generation of latchkey children.
D)They are willing to change brands and try new things.

Question

Quizplus · Accepted Answer

Baby boomers are known for being more willing to switch brands and try new products than previous generations. This is because they were exposed to more advertising and marketing than previous generations, and they also experienced significant social and technological changes during their lifetimes. They also have a significant amount of spending power, as they are the largest and most affluent generation in history. However, it is not true that they spend more on food than any other demographic, and while some baby boomers were latchkey children (meaning they were left home alone while their parents worked), this was not true of the entire generation.

Which of the Following Is True of Individuals Belonging to the Baby