Which of these statements is true about customer relationship management?
A)It involves linking all processes of the company from its customers through its suppliers.
B)It tries to convince potential customers to buy,even if the seller knows that the customer and product are mismatched.
C)It is used more by sales-oriented firms than market-oriented firms.
D)It is most extensively used by production-oriented firms.

Question

Quizplus · Accepted Answer

Customer relationship management involves linking all processes of the company from its customers through its suppliers. It focuses on building strong and long-lasting relationships with customers by understanding their needs and providing personalized experiences. The other options are incorrect as they do not accurately describe the concept of customer relationship management.

Which of These Statements Is True About Customer Relationship Management