The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

Question

Quizplus · Accepted Answer

The statement is true. The societal marketing orientation emphasizes that companies should consider not only the needs and desires of their customers, but also the impact of their products and marketing activities on society and the environment. This means that companies should strive to create products that are not only profitable, but also socially responsible and sustainable.

The Societal Marketing Orientation Extends the Marketing Concept by Acknowledging