The Boston Consulting Group (BCG) growth-share matrix locates a firm's individual strategic business units (SBUs) in which two dimensions?
A) start-up capital required and stage of industry life cycle
B) relative market share and speed of market growth
C) economic value created and costs incurred
D) amount of debt financing and equity financing

Question

Quizplus · Accepted Answer

One helpful tool to guide corporate portfolio planning is the Boston Consulting Group (BCG) growth-share matrix. This matrix locates the firm's individual SBUs in two dimensions: relative market share (horizontal axis) and speed of market growth (vertical axis).

The Boston Consulting Group (BCG) Growth-Share Matrix Locates a Firm's