Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?
A) It is leveraging existing core competencies to improve current market position.
B) It is building new core competencies to protect and extend its current market position.
C) It is redeploying and recombining existing core competencies to compete in markets of the future.
D) It is targeting the chasm between the early adopter and early majority market segment.

Question

Quizplus · Accepted Answer

By developing competencies in the development and marketing of its own sports drink, Powerade, Coco-Cola was trying to build new core competencies to protect and extend its current market position.

Coca-Cola Was Primarily Known for Its Core Competencies in Marketing