The most challenging diversification strategy is likely to be one that combines new core competencies with new and emerging markets.

Question

Quizplus · Accepted Answer

The upper-right quadrant of the core competence-market matrix combines new core competencies with new market opportunities. Hamel and Prahalad call this combination "mega-opportunities"-those that hold significant future-growth opportunities. At the same time, it is likely the most challenging diversification strategy because it requires building new core competencies to create and compete in future markets.

The Most Challenging Diversification Strategy Is Likely to Be One