When Japanese carmakers entered the existing U.S. automobile market by first offering small fuel-efficient cars, and then leveraging their low-cost and high-quality advantages into high-end luxury segments, they were engaging in
A) regressive innovation.
B) radical innovation.
C) disruptive innovation.
D) architectural innovation.

Question

Quizplus · Accepted Answer

Japanese carmakers successfully followed a strategy of disruptive innovation by first introducing small fuel-efficient cars, and then leveraging their low-cost and high-quality advantages into high-end luxury segments, captured by brands such as Lexus, Infiniti, and Acura.

When Japanese Carmakers Entered the Existing U