While the personal computer industry is flooded and growing with laptops and tablets, Malik recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Ivan best represent?
A) early adopters
B) category captains
C) laggards
D) early majority

Question

Quizplus · Accepted Answer

Malik best represents the laggards segment. Laggards are customers who adopt a new product only if it is absolutely necessary. They tend to enter the market after it is completely mature and frequently during the decline stage.

While the Personal Computer Industry Is Flooded and Growing with Laptops