After conducting a SWOT analysis, your firm has decided to focus on addressing issues located in the Weaknesses-Opportunities quadrant. Which of the following steps are you most likely to take?
A) Devote more resources to an extremely popular advertising campaign to promote an exciting new product.
B) Shut down struggling retail outlets in an economically depressed region.
C) Deploy top sales personnel to prevent buyers from migrating towards lower-priced competition.
D) Reorganize the inefficient research and development department to bring innovative products to market more quickly.

Question

Quizplus · Accepted Answer

The lack of research and development productivity is an internal weakness that prevents your firm from taking advantage of external opportunities by being the first to offering new products and services. By addressing the lack of productivity with a departmental reorganization, the firm has produced a strategic alternative based on the weaknesses-opportunities quadrant of the SWOT matrix.

After Conducting a SWOT Analysis, Your Firm Has Decided to Focus