A firm will fail to create a sustained competitive advantage when the
A) fit between its internal strengths and the external environment is static.
B) source of its competitive advantage is causally ambiguous.
C) source of its competitive advantage is socially complex.
D) resource bundles exhibit heterogeneity and immobility.

Question

Quizplus · Accepted Answer

A firm must be able to change its resource base as the external environment changes. Rather than creating a static fit, the firm's internal strengths should change with its external environment in a dynamic fashion.

A Firm Will Fail to Create a Sustained Competitive Advantage