_____ measures assess a consumer's satisfaction with various components of a product,service,or experience.
A) Attribute-specific
B) Disconfirmation
C) Confirmation
D) Subordinate
E) Direct, global

Question

Quizplus · Accepted Answer

Attribute-specific measures assess a consumer's satisfaction with specific aspects or attributes of a product, service, or experience. This is in contrast to direct, global measures that assess overall satisfaction without considering specific attributes. Disconfirmation measures compare a consumer's expectations to their actual experience, confirmation measures focus on whether expectations are met, and subordinate measures assess satisfaction with individual components of a larger experience.

_____ Measures Assess a Consumer's Satisfaction with Various Components of a Product,service,or