Expectations that a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience are called _____ expectations.
A) ideal
B) relative
C) equitable
D) predictive
E) normative

Question

Quizplus · Accepted Answer

Equitable expectations refer to the level of service or outcome that a consumer believes is fair based on the effort or input they have put into a particular experience. It is related to the concept of equity, which involves ensuring that customers receive what they perceive to be a fair and just return on their investment, whether it is time, money, or effort.

Expectations That a Consumer Forms Regarding What He or She