Which of the following is the best characterization of sociocultural forces?
A) a firm's culture, norms, and values
B) a society's culture, norms, and values
C) a competitor's culture, norms, and values
D) a focus group's culture, norms, and values

Question

Quizplus · Accepted Answer

Sociocultural factors capture a society's cultures, norms, and values. Because sociocultural forces are not only constantly in flux but also differ across groups, managers need to closely monitor such trends and consider the implications for firm strategy.

Which of the Following Is the Best Characterization of Sociocultural