In a firm's external environment, ________ primarily capture population characteristics related to age, gender, family size, ethnicity, sexual orientation, religion, and socioeconomic class.
A) political trends
B) demographic trends
C) ecological trends
D) economic trends

Question

Quizplus · Accepted Answer

Demographic trends are important sociocultural forces. These trends capture population characteristics related to age, gender, family size, ethnicity, sexual orientation, religion, and socioeconomic class.

In a Firm's External Environment, ________ Primarily Capture Population Characteristics